Posted by Anjali Kaur on Oct 08, 2020

Sales Promotion | Promotion Mix

Sales promotion is a promotion mix tool. It refers to short-term intensive which is designed to encourage the buyers to make immediate purchase of a product or service. These include all promotional efforts, other than advertising, personal selling, publicity, which are used by a company to boost its sales.

Let’s Learn sales promotion | promotion mix.

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Commonly Used Sales Promotion Techniques (Activities)

1. Rebate

It refers to selling a product at a special price which is less than the original price but for a limited period of time.

For example, Coca-cola announced 2 ltr bottle at Rupees 35 only.

2. Discount

Offering product at less than the list price.

For example, shoe company offers ” discount of 70%”

3. Refunds

This refers to a part of a price paid by the customer on presenting the proof of purchase.

For example, Rupees 10 off return of empty bottles of cold drinks.

4. Product Combination

Offering another product as a gift along with the purchase of a product.

For example, Mug free with Nescafe Gold.

5. Quantity Gift

Offering extra quantity of the product.

For example, Buy 3 and Get 1 soap free with Lux.

Buy Lux Soap Bar Velvet Touch 125 g - Buy 3 Get 1 Free Online at Low Prices  in India - Paytmmall.com

6. Instant Draws

For example, Scratch a card and instantly win a chance to get a Television.

7. Lucky Draw

In this, draws are taken out by bill numbers or by the name of the customers. Those who have purchased the goods and the lucky winner get a free car, air conditioners, etc.

8. Usable Benefits

It includes offers like purchase goods worth Rupees 5000 and gets a holiday package.

9. Full Finance

Many markets offer 0% interest on financing of consumer durable goods like laptops, cars, etc.

10. Sampling

Offers a free sample of a product like detergent powder or toothpaste to potential customers at the time of the launch of a new brand.

11. Contest

It includes competitions like answering some questions to win something.

For example, on the radio, some questions are asked and those who answer it win something in return.

Thank You!

This was a brief about sales promotion | promotion mix.

You can read more topics related to business studies:

What is marketing management?Marketing Mix

Personal Selling
The 5 marketing management philosophies

Advertising in Promotion Mix
Marketing Mix- product

Promotion- Marketing Management
What are the functions of marketing management?

Marketing Mix Element- Price
Packaging as an element of the marketing mix

Place mix in marketing

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