Showing 34 results for "Business Studies"

Sales Promotion | Promotion Mix

Sales promotion is a promotion mix tool. It refers to short-term intensive which is designed to encourage the buyers to make immediate purchase of a product or service. These include…

Personal Selling | Promotion mix

Promotion mix involves tools to promote or increase the sale of a product. After advertising, personal selling & sales promotion is 2 more tools used under the promotion mix. In…

Advertising in Promotion Mix

Advertising is used as an element or as an ingredient under the promotion mix. It means advertising plays an important role to promote any product. Advertising in the promotion mix…

Promotion – Marketing Management

Promotion in marketing management or in general refers to the use of communication with the objective of informing potential customers about the product and persuading them to buy it. Since…

Place Mix in Marketing

The third element of the marketing mix is place. Place mix in marketing is concerned with making the goods and services available at the right place, at the right time,…

Marketing Mix Element: Price

Price is the third element of the marketing mix. It is the amount of money paid by the buyer to the seller in consideration of the purchase of a product…

Packaging as an Element of the Marketing Mix

Packaging refers to the act of designing and producing the container or wrapper of a product. In this post, I will be discussing packaging as an element of the marketing…

Marketing Mix: Product

The marketing mix involves creating a market offering to satisfy the needs and wants of the existing and potential customers. You can read a brief about the marketing mix. There…

Marketing Mix

Marketing mix involves creating a market offering to satisfy the needs of existing and potential customers. To create a market offering a business needs to take various crucial decisions like…

What are the Functions of Marketing Management?

It is important to understand the functions of marketing management to realize how important a marketing management role is in creating the value of a product in a customer’s mind.…

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