The 5 Marketing Management Philosophies
The 5 marketing management philosophies include the Production concept, Product concept, Selling concept, the marketing concept, and the Societal marketing concept. Before understanding these philosophies, I will recommend visiting the…
What is Marketing Management?
Marketing management is the management of all activities related to marketing. It refers to planning, organizing, directing, and controlling which results in the exchange of goods and services. Let’s discuss…
Failing to Plan is Planning to Fail
A beautiful quote by Benjamin Franklin, states if you don’t plan for your future than you will fail. To do Planning, you need to be innovative and creative because planning…
The Factors Affecting Financing Decisions
The financing decision is the second most important decision which the finance manager has to take while deciding the source of finance. In this post, we will learn about the…